Can a business maximize profits and have people that are more fulfilled, productive and happy?
In this episode, Raj dives into the principles of Conscious Capitalism, a new way to look at businesses. While traditional businesses focus on profits to benefit shareholders even if there are “side effects” that negatively affect others, Conscious Capitalism offers a different philosophy. Any business can apply it and operate so it’s better for people, the planet, our communities, and also be more successful.
Given recent events in Charlottesville and other places, we also explore the current need for Conscious Leaders, and what it takes to become one!
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Raj Sisodia is the Co-Founder and Co-Chairman of the movement, Conscious Capitalism, and has been a thought-leader since its inception in 2008. His work has been highly influential in fostering a more humane, caring and enriching way of doing business.
Raj has written over 100 academic articles and 9 books, including the New York Times bestselling book Conscious Capitalism which he co-authored with John Mackey, co-founder of WholeFoods.
He also co-authored the Wall Street Journal bestseller Everybody Matters and Shakti Leadership: Embracing Feminine and Masculine Power in Business. His book Firms of Endearment: How World Class Companies Profit from Passion and Purpose was named one of the ten best business books of 2007 by Amazon.com.
He was named one of “Ten Outstanding Trailblazers of 2010” and one of the “Top 100 Thought Leaders in Trustworthy Business Behavior” for 2010 and 2011.
Raj was born in India and spent parts of his childhood in Barbados, California and Canada. He has a Bachelors in Electrical Engineering, an MBA in Marketing, and a Phd in Marketing and Business Policy from Columbia University.